## 12 · Letter

First-person, written, intimate. Opens with a greeting ("Dear friend,"). No buttons in the fold. Reads as a personal note from the founder.

- **Heading:** salutation in serif italic ("Dear reader,"), 1.5–2× body size.
- **Body:** prose, single column, narrow measure (50ch), as if typed.
- **Divider:** paragraph spacing only, occasional `* * *` separator.
- **Button:** sign-off link at the foot ("p.s. join us if you'd like →").
- **Image:** maybe one signature scan, or a quiet inline photograph.
- **Reveal:** none.

Reach for it for personal brands, indie founder announcements, sabbatical or pivot pages, donation appeals.

Avoid for transactional commerce. Letter is intimate; commerce is functional.

Reference: Frank Chimero's site, founder farewell posts, indie newsletter front pages.

**Sample opening lines** (imitate the *specificity* — Letter openings are first-person greetings, dated, with a place if relevant):
> *"Hello, I'm Anya."* — Anya (test 06) — single line, name, full stop
> *"Saturday, 6:14 a.m. The dough went in at midnight."* — opens on a moment, then explains it
> *"Hey there. This page is soft because the surface should be soft."* — Hallmark Plume — colloquial open + a principle

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