HER

HER

2014-05-01 to 05-15

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Reporting Time: 2014-05-22 12:01

Sales Overview

¥ 62 K after discount

▼             ▼
Sold Amount 81,209 RMB Customer Count 211
Sold Qty 550 pcs Avg Amount per Customer    385 RMB
Amount Sellthru 11.1% Avg Qty per Customer 2.6 pcs
Qty Sellthru 11.2% Avg Sold Price 148 RMB
 
SKU Count 120 *Unique Visitors 456,789
Sellable Amount   729,371 RMB Page Views 999,888
Sellable Qty 4,906 pcs Pageviews per Visitor 2.2

by Date

The first day achieved 20,002 RMB, accounting for 24.6% of event total sales. plot of chunk by_date

order_date 05-09 05-10 05-11 05-12 05-13 05-14 05-15 05-16 05-17 05-18 05-19 05-20 05-21 05-22 05-23
sold_amount 20002 15673 10427 7458 4540 6038 2550 1809 2330 816 3955 1449 2045 2117 0
sold_qty 115 103 73 42 36 39 23 20 19 6 28 12 18 16 0

by Platform

plot of chunk by_platform

by Brand

             Brand                   SKU       Sold Amount     Amount Share     Sold Qty     Sellable Qty     Qty Sellthru     Avg Sold Price  
Brand A 120 81,209 100.0% 550 4,906 11.2% 148


by Product Type

Ranked by Sold Amount

     Product Type         SKU       Sold Amount     Amount Share     Sold Qty     Sellable Qty     Qty Sellthru     Avg Sold Price  
女士连衣裙 116 67,469 83.1% 538 4,830 11.1% 125
女鞋 4 13,740 16.9% 12 76 15.8% 1,145
             Total               120 81,209 100.0% 550 4,906 11.2% 148


by Discount Range

    Discount Range         SKU       Sold Amount     Amount Share     Sold Qty     Sellable Qty     Qty Sellthru     Avg Sold Price  
61-64% off 120 81,209 100.0% 550 4,906 11.2% 148


by Price

    Price Range         SKU       Sold Amount     Amount Share     Sold Qty     Sellable Qty     Qty Sellthru     Avg Sold Price  
0-300 116 67,469 83.1% 538 4,830 11.1% 125
>300 4 13,740 16.9% 12 76 15.8% 1,145
             Total               120 81,209 100.0% 550 4,906 11.2% 148


by Promotion

购满2件，享8折；满3件及以上，享7折

           Coupon or Not               Sold Amount     Amount Share     Sold Amount After Discount  
购满2件，享8折 17,027 21.0% 13,622
购满3件，享7折 52,130 64.2% 36,491
无折扣优惠 12,052 14.8% 12,052
             Total               81,209 100.0% 62,165


by Age and Gender

*by Customer Count

plot of chunk by_age_gender

* Calculation based on customers with valid information.

by Geo

These products have been delivered to…

28 provincial regions, by sold amount share

plot of chunk by_region_bar

65 cities across China

      City Tier         Sold Amount     Amount Share  
Tier 1 32,984 40.6%
Tier 2 33,876 41.7%
Tier 3 & Others 14,349 17.7%
     Total      81,209 100.0%

*Details about City Tier

plot of chunk by_city

by SKU

Ranked by Sold Amount

花间一壶酒
SKUaaaabbb...f125678
Code JK-47-987-01
Sold (¥) 6,595 20.0%
Sold (pcs) 5 20.0%
Sellable (pcs)25
Price (¥)1319 64% off
Market Price (¥)3624
独酌无相亲
SKUaaaabbb...f125678
Code JK-47-987-01
Sold (¥) 6,595 20.0%
Sold (pcs) 5 20.0%
Sellable (pcs)25
Price (¥)1319 64% off
Market Price (¥)3624
举杯邀明月
SKUaaaaabb...ff25678
Code JK-47-987-01
Sold (¥) 6,595 20.0%
Sold (pcs) 5 20.0%
Sellable (pcs)25
Price (¥)1319 64% off
Market Price (¥)3624
对影成三人
SKUaaaabbb...f125678
Code JK-47-987-01
Sold (¥) 6,595 20.0%
Sold (pcs) 5 20.0%
Sellable (pcs)25
Price (¥)1319 64% off
Market Price (¥)3624


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